Think of a Silicon Valley start-up in its early days, and you’ll probably imagine a couple of coffee-fuelled friends working passionately on their project late into the night, in a basement or garage. That’s at the opposite end of the spectrum to the cool sophistication you’d expect to find in a creative agency.
More often than not, tipsters, readers, friends, and family of Eater have one question: Where should I eat right now? Restaurant obsessives want to know what’s new, what’s hot, which favorite chef just launched a sophomore effort. And while the Eater 38 is a crucial resource covering old standbys and neighborhood restaurants across the city, it is not a chronicle of the ‘it’ places of the moment.
The Los Angeles restaurant scene is evolving faster than ever. As celebrity chefs open everything from opulent dining rooms to taco joints modeled after beach shacks, design and construction have become as important as the menu items in establishing an L.A. eatery’s identity and determining its success.
Got your Highly Anticipated Westside Restaurant Opening bingo card handy? OK, let’s see…
* Is located in a building that could double as an art installation